Hotels
The 6 Best Hotels in Fitzrovia
Media-land bolt-holes, art-stuffed townhouses and a Jason Atherton dining room: where to stay between Oxford Street and the BT Tower.
In short: our top picks are The London EDITION, Charlotte Street Hotel and The Mandrake. 6 places in total, chosen on merit, with the full reasoning below.
Fitzrovia is the quieter half of the West End, all Georgian terraces and good restaurants, and its hotels reflect that confidence rather than shouting about it. You can stay in a Kit Kemp pattern-clash townhouse, a Schrager-era design landmark, or one of the slick new openings that keep arriving along Newman Street. The pull here is location: Soho, Marylebone and the British Museum are all a short walk, but you sleep on streets that actually go quiet at night. These are the six worth booking.
| Place | Area | Price |
|---|---|---|
| The London EDITION | Fitzrovia | ££££ |
| Charlotte Street Hotel | Fitzrovia | ££££ |
| The Mandrake | Fitzrovia | £££ |
| The Newman | Fitzrovia | ££££ |
| Sanderson London | Fitzrovia | £££ |
| Gem Fitzrovia Hotel | Fitzrovia | ££ |
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Editor’s choice
The London EDITION
Why we pick itBerners Tavern, the soaring dining room by Jason Atherton, is reason enough; the 173 rooms keep Ian Schrager's calm, panelled restraint.
5-star design hotel
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Charlotte Street Hotel
Why we pick itKit Kemp's colour-soaked Firmdale flagship, 52 individual rooms full of pattern and craft, with Oscar bar drawing the local media crowd at lunch.
Worth knowingEvery room is individually decorated, so size and outlook can differ noticeably from the booking photographs, at prices above the Fitzrovia norm.
5-star boutique hotel
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The Mandrake
Why we pick itTheatrical and dark, with a hanging-plant courtyard, serious contemporary art and the YOPO bar and restaurant; a hotel for guests who want drama over beige minimalism.
Worth knowingThe deliberately dark aesthetic reads as gloomy to some rather than atmospheric, and room sizes vary enough that the smallest feel tight for the price.
5-star boutique hotel
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The Newman
Why we pick itA 2026 arrival with a Lind + Almond interior, the Brasserie Angelica restaurant, moody Gambit Bar and 81 rooms; named Hotel of the Year by The Times.
luxury boutique hotel
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Sanderson London
Why we pick itPhilippe Starck's surreal landmark, with the mirrored Long Bar, a leafy courtyard and the long-running Mad Hatters afternoon tea.
design hotel
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Gem Fitzrovia Hotel
Why we pick itAn 86-room mid-range standby on a quiet northern street, air-conditioned traditional rooms and easy reach of Oxford Street.
4-star hotel
Before you book
Goodge Street and Tottenham Court Road are the handiest tube stations, with Oxford Circus a few minutes south for the Elizabeth line. The area suits anyone who wants central London without Soho’s noise, and the bars at the EDITION and Charlotte Street fill fast, so book a table when you book the room.
Common questions
What are the top picks in this guide?
The London EDITION is our editor's choice: Berners Tavern, the soaring dining room by Jason Atherton, is reason enough; the 173 rooms keep Ian Schrager's calm, panelled restraint. The London EDITION, Charlotte Street Hotel and The Mandrake lead the guide, with 6 places in total, all chosen on merit.
How does Lamplit London choose its recommendations?
Every place is chosen on merit, after first-hand visits where possible, with no pay-for-placement. Read our full method at https://www.lamplitlondon.com/how-we-choose/.
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